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Handcrafted with love, baked to perfection

Our Story

01

Our beginning

Bonjour began with a small bakery, founded through a collaboration between Thai and French chefs.

02

Our passion

Driven by continuous innovation, Bonjour combines frozen dough technology with traditional technique.

03

Our business

From humble beginnings, Bonjour has grown into a fully integrated bakery business nationwide.

Our Craft

Made by hand, made to stay fresh

Every Bonjour pastry starts the traditional way, shaped by hand from quality local and imported ingredients.

We pair that craft with advanced frozen dough technology, so each store can bake fresh through the day while the flavour and texture stay true to French-style baking.

Invested through Dusit Foods to support Bonjour's growth.

Our Partners

Trusted by
Dusit Group

Bonjour's strong foundation and business model have earned the trust of Dusit Group. Through Dusit Foods, the group has invested in Bonjour and its manufacturing partner Port Royal to strengthen long-term growth and support expansion in Thailand and abroad.

Today Bonjour is more than a bakery. It is a trusted brand delivering premium French-style bakery, everyday quality, and small moments of happiness to customers.

One connected bakery

From our bakers
to your day

Retail stores, our own manufacturing, and a growing franchise network work as one, so a Bonjour pastry tastes the same wherever you find it.

Our Mission

French inspired pastries for Thai taste

We select quality local and imported ingredients and finish production with advanced frozen dough techniques to hold the Bonjour standard and taste. A home for daily fresh bakery, at prices everyone can enjoy.

From our story to your table

Taste the story
for yourself

Discover Bonjour favourites, baked fresh every day, and find a bakery near you.

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